How do you stand out when promoting your brand through social media? What is the best way to get noticed? The answer is simple. Use pictures! It’s no wonder Pinterest has been such a great success. Regardless of whether you own a small or medium sized company, using this effective marketing tool proves to be extremely beneficial.
Here are 5 tips that you can follow if you’re planning to employ this kind of strategy:
Identify Your Goals
Much like any kind of online marketing strategy, you must have a firm grasp of what your business goals are. Since you are going to incorporate photo utilization in your social media marketing strategy, it is a must for you to identify what you wish to achieve when using a specific photo.
Know Your Target Audience
Identifying your audience is also crucial. You have to know who will most likely purchase your product, who will be following you in your chosen social media platform and who do you think will like and even share your posted photos. This allows you to choose photos that are the most relevant to your audience.
Tell A Story
Use photos to tell a story about your business, brand, product or service. Like the saying, ‘a picture is worth a thousand words’, use it to your advantage. Use photos to convey a story that will draw in and make them want to know more about the product or services that you are offering.
Like content, photos also need to be optimized. Make sure that you associate your photos with keywords that are relevant to your business. Using numbered file names for your photo will not be of use if you wish for your photos to be found through search engines.
Allow Photo Sharing
Apart from allowing your audience in your chosen social media networks to share your posts, you must allow your photos to be shared. Imagine the wider reach that you will obtain if you do this.
Once you’ve done all these, you should never forget to measure the results and the efficiency of your photos. As you can see, texts are not the only thing that you can use as a marketing tool.
Photos can also be very efficient in helping you increase your brand, visibility and reach as long as you know how to use them. If you are serious about taking social media by storm then this is one tactic that you should never disregard.